#Blockout2024: Why are people blocking celebrities on social media?
6 mins read

#Blockout2024: Why are people blocking celebrities on social media?


On May 6, celebrities flocked to the steps of New York's Metropolitan Museum of Art, laden with jewels and finery. Hundreds of pro-Palestine activists Protests took place just a few miles away. that night, Israeli air strikes target RafahAn enclave on the border with the Gaza Strip that facilitated the transport of aid and supplies, and a refuge for Palestinians amid the ongoing war.

In the wake of these events, a digital movement took off.

This movement, labeled “Celebrity Blockout 2024” and “Digitine” (or “Digital Guillotine”), is a protest against celebrity culture: specifically, blocking influencers who have yet to take a humanitarian stance from using their power or privilege. The crisis that has devastated millions of people has not happened.

What is Celebrity Blockout 2024?

At the time of Met Gala, social media users started comparing hunger games, Suzanne Collins's dystopian YA franchise that explores themes of class, survival, and privilege. On X (formerly Twitter), people used the series to mark the painful contrast between the opulence of events like the Met Gala and the war in the Middle East, which continues to take lives. Images of Met Gala co-chair Zendaya posing with photos of Palestinian children in Rafah, Timeline got angry when posted together,

These perceptions soon grew into a larger call to action, which has become the blockout movement.

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From hashtags #celebrityblocklist, #let them eat cake And #blockout2024 It is being used to galvanize people into online boycotts, targeting some of the world's most recognizable faces, from the Kardashians to Zendaya and Taylor Swift.

It also targets influential people. Most of the movements started from this Reactions to an ill-advised video From influencer Hayley “Bailey” Kalil (@haleyybaylee) who posted a video of herself lip-syncing at a Met Gala pre-event Alleged Marie-Antoinette The quote, “Let them eat cake,” which appeared Sofia Coppola's 2006 biopic Of the French queen. Although there is no historical evidence that Marie-Antoinette actually said this, the quote indicates that Conflict during the French RevolutionWhen the bankrupt elite was overthrown following a movement led by those suffering from social and financial inequality. Excessive spending of King Louis XVI and Marie-Antoinette And corruption within his powerful court was a point of contention for the people, whose economic interests were being disregarded and lives increasingly poverty-stricken.

TikTok user opinion (@ladyfromtheoutside) has been attributed with starting the movement, specifically using the term “digital guillotine” or “digitine” and asking TikTok users to start by specifically unfollowing Bailey. The “guillotine” reference points to Baillie's use of the infamous Marie-Antoinette quote, as both Louis XVI and the Queen were executed by guillotine after the Revolution prevailed.

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“We gave them their platforms. It's time to take it back, our views, our choices, our comments, our money,” Rai said in a video viewed more than two million times.

What is the movement demanding?

On social media, including TikTok and X, people are massively posting lists of celebrities to unfollow or block, on the grounds that both of these public figures are out of touch. And Not using their huge and wide-reaching platforms for good.

TikTokers have explained what the movement is about Resounding silence from public figuresAbout this Celebrities are recognizing their reachAnd people are redirecting their money And Attention From these faces. Media outlets such as Slow Factory have reported that the digital rebellion is more impactful because people are not only removing celebrities from their feeds, but actually blocking them, thereby eliminating their monetary benefits from targeted advertisements: ” It is a grassroots effort for accountability and social responsibility of all members of the community, celebrity or not,” reads an Instagram post from the company,

Other people involved in the movement have also pointed out this disillusionment with celebrities Being in the middle of a world crisis is nothing new, and the pro-Palestinian movement is being inspired and voiced by a large number of people – those on the ground, working to create change.

“Why is it that we become more invested in the smallest glimpses of a celebrity?” asks producer @ashcashistrash, “I don't care if Kim Kardashian has anything to say about it. I care about the people who are suffering on the ground, the people who have educated themselves here in America, who are protesting. I don't care about celebrities and you shouldn't either.”

Mashable's Elena Cavender and Chase DiBenedetto argue similarly, writing, “Why are we so influenced by what celebrities think about social movements?” While celebrities have the means to draw attention to Palestine, he wrote, “it is up to those online to decide where to focus their gaze.”

This sentiment is echoed by other TikTokers too @xiandivynewhich argues that digital boycotts have the potential to be punitive, and furthermore, may have no clear purpose, while continuing Student protests on campuses around the world to do.

Nevertheless, a significant amount of traction since then has given rise to celebrities Reportedly lost hundreds of thousands of followers, which includes Selena Gomez, Kim Kardashian, Kylie Jenner and Zendaya. Meanwhile, singer Lizzo I said it yesterdayIn an Instagram post that he called “long overdue”, he thanked activists “working tirelessly to help liberate” people, especially in Palestine, SudanAnd Democratic Republic of CongoWhere humanitarian issues and conflicts are reaching new heights.

Criticism of the blockout shows that Activism does not necessarily require celebrity status, while others have indicated that the movement is the culmination of frustration and anger towards public figures, their apparent ignorance and forceful silence. It is this silence that is ultimately being criticized, whether or not we need celebrities and their words to bring about significant change. And real victory comes from a concerted effort to direct collective energy toward others: workers, small businesses, and those who have been speaking out in all forms for a long time.




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